BEHAVIORAL (Rather Than DEMOGRAPHIC) Segmenting Dimensions Include

question 159

Multiple Choice

BEHAVIORAL (rather than DEMOGRAPHIC) segmenting dimensions include:

• A) type of problem-solving.
• B) kind of shopping.
• C) brand familiarity.
• D) benefits sought.
• E) All of the above are behavioral dimensions.

---

Definitions:

Functions

Specific activities or tasks performed by individuals, systems, or machines within an organization to achieve certain objectives.

Reverse Logistics

The process of moving goods from their typical final destination for the purpose of capturing value, or proper disposal, including returns management and recycling.

Hewlett-Packard

An American multinational information technology company known for its wide range of hardware components as well as software and related services.

Electronic Merchandise

Goods that are sold and delivered digitally, often via the internet, including software, music, and e-books.