A Producer of Electrical Components Combined Electrical Supply Wholesalers and Manufacturers

question 91

Multiple Choice

A producer of electrical components combined electrical supply wholesalers and manufacturers of electrical equipment into the same market segment-one of several segments it was targeting. Soon it lost the manufacturers' business to a competitor. It seems that the firm failed to consider the risk of

• A) too much aggregating.
• B) insulting the manufacturers by putting them in the same market segment with the wholesalers.
• C) picking market segments based on qualifying dimensions.
• D) selecting market segments that were not substantial.
• E) using too many segmenting dimensions.

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Definitions:

Caregiver Role Strain

The stress or burden experienced by caregivers due to the demands of caring for another individual.

Trauma

Physical injury or emotional shock resulting from a violent event or experience.

Powerlessness

A feeling or state where an individual believes they have no control over their circumstances or life situations.

Decisional Conflict

A state of uncertainty about which course of action to take, often occurring in the context of healthcare decisions when the options involve risk, loss, regret, or challenge to personal life values.