When Segmenting a Product-Market, a Marketing Manager Should Keep in Mind

question 97

Multiple Choice

When segmenting a product-market, a marketing manager should keep in mind that

• A) demographic dimensions are usually the best place to start.
• B) qualifying dimensions help identify which customers are in the product-market.
• C) determining dimensions are relevant in business markets, but not consumer markets.
• D) most markets should initially be defined based on features of alternative products available to customers.
• E) it's usually best to focus on a single segmenting dimension rather than trying to consider several all at once.

---

Definitions:

Green Audit

An environmental evaluation process that measures an organization's practices and policies against sustainable and eco-friendly standards.

Expanded Letter Format

A detailed formal letter structure that includes conventional parts in extended form for clarity and thoroughness.

Environmental Practices

Methods or actions taken to preserve, protect, and sustain the environment.

Follow-Up Section

Part of a document or communication that provides additional information, answers, or actions after the initial message or meeting.