When Segmenting a Product-Market, a Marketing Manager Should Keep in Mind

question 97

Multiple Choice

When segmenting a product-market, a marketing manager should keep in mind that

• A) demographic dimensions are usually the best place to start.
• B) qualifying dimensions help identify which customers are in the product-market.
• C) determining dimensions are relevant in business markets, but not consumer markets.
• D) most markets should initially be defined based on features of alternative products available to customers.
• E) it's usually best to focus on a single segmenting dimension rather than trying to consider several all at once.