In the Seven-Step Approach to Market Segmentation

question 195

Multiple Choice

In the seven-step approach to market segmentation

• A) the first step is to name the broad product-market.
• B) small motels around a large urban area are the focus of the example.
• C) the qualifying needs are identified before the determining needs.
• D) the size of each submarket is not considered until Step 7.
• E) All of the above are true.

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Definitions:

Household

A social unit consisting of those living together in the same dwelling, often encompassing members of a family or a group of people sharing living quarters and responsibilities.

Exploitative Child Labor

The employment of children in a manner that is morally, socially, or legally unacceptable, often because it is excessively demanding, hazardous, or interferes with their education.

Foraging Society

A type of society that relies on hunting, fishing, and gathering wild plants and animals for food rather than domesticating species.