Differentiating the Marketing Mix Is Important Because

question 162

Multiple Choice

Differentiating the marketing mix is important because:

• A) It can help the firm build a competitive advantage with a group of target customers.
• B) It can help target customers to view the firm's position in the market as uniquely suited to their preferences and needs.
• C) It can clarify the position the firm wants to achieve with customers.
• D) It can contribute to better blending of marketing mix decisions to achieve desired objectives.
• E) All of the above.

---

Definitions:

Labor Supplied

The sum of hours employees are ready and available to work for a specified pay rate.

Skilled Labor

Workers who have obtained specialized training, education, knowledge, and abilities to perform specific tasks.

Human Capital

The collective skills, knowledge, and experience possessed by an individual or population, viewed in terms of their value or cost to an organization or country.

Beauty Premium

The phenomenon where individuals perceived as more attractive than average enjoy advantages in aspects such as employment, earning potential, and social recognition.