Which of the Following Statements About Positioning Is NOT TRUE

question 7

Multiple Choice

Which of the following statements about positioning is NOT TRUE?

• A) It often makes use of techniques such as perceptual mapping.
• B) It refers to how customers think about proposed or present brands in a market.
• C) Positioning issues are especially important when competitors in a market are very dissimilar.
• D) It helps marketing managers know how customers view the firm's offering.
• E) Managers make graphs for positioning decisions by asking consumers to make judgments about different brands.

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Definitions:

Embarrassed

A feeling of discomfort or self-consciousness caused by a perceived mistake or inadequacy in front of others.

Scapegoat Theory

A social psychology concept explaining that individuals or groups are unfairly blamed for problems or negative outcomes, often to divert attention from the true causes.

Group

An ensemble of persons who engage in interaction, have alike features, and as a whole experience a sense of cohesion or identity.

Tensions

Psychological or emotional strain or stress that can arise from a variety of sources, often associated with conflicting demands or challenges.