Which of the Following Statements About Positioning Is NOT TRUE

question 7

Multiple Choice

Which of the following statements about positioning is NOT TRUE?

• A) It often makes use of techniques such as perceptual mapping.
• B) It refers to how customers think about proposed or present brands in a market.
• C) Positioning issues are especially important when competitors in a market are very dissimilar.
• D) It helps marketing managers know how customers view the firm's offering.
• E) Managers make graphs for positioning decisions by asking consumers to make judgments about different brands.

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Definitions:

Mutual Assent Rule

A fundamental principle in contract law that states a contract is only formed when parties involved agree on the same terms at the same time, indicating mutual agreement.

Subjective Construction Rule

This legal principle involves interpreting contracts, statutes, or documents based on the personal understanding or intent of the parties involved, rather than an objective interpretation by outsiders.

Common Law Rules

Legal principles developed through court decisions over time, rather than through legislative enactments or executive branch action.

Offer Acceptance

The agreement by a party to the terms of an offer made by another, forming a binding contract.