Firms That Operate on the Internet Are at a Disadvantage

question 125

True/False

Firms that operate on the Internet are at a disadvantage when it comes to using approaches like CRM.

---

Definitions:

Rewarded

Pertains to receiving a benefit or compensation in return for an action or service.

George Homans

An American sociologist known for his work in developing social exchange theory, explaining social behavior in terms of costs, benefits, and expectations of rewards.

Success

The achievement of a goal or objective, often recognized through the attainment of fame, wealth, or social status.

Especially Pleasing

Specially or particularly gratifying, enjoyable, or satisfying to an individual's tastes or senses.