Which of the Following Statements Is True Regarding Positioning

question 90

Multiple Choice

Which of the following statements is True regarding positioning?

• A) Positioning refers to how managers think about proposed or present brands in a market.
• B) Positioning issues are not important when competitors in a market appear to be very similar.
• C) Usually, the positions of products are related to six or seven product features that are important to product managers.
• D) None of the above.

Apply motivational theories to understand the behavioral responses to environmental stimuli.

Distinguish between different motivational theories (drive theory, homeostatic theory, expectancy theory).

Understand the role of physiological signals in regulating appetite and satiety.

Acknowledge the impact of hormones on behavior and physiological responses.