Which of the Following Statements Is True Regarding Positioning

question 90

Multiple Choice

Which of the following statements is True regarding positioning?

• A) Positioning refers to how managers think about proposed or present brands in a market.
• B) Positioning issues are not important when competitors in a market appear to be very similar.
• C) Usually, the positions of products are related to six or seven product features that are important to product managers.
• D) None of the above.

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Definitions:

Brand Relevance

Describes the degree to which a brand or product meets the needs and desires of its targeted consumers, influencing their purchase decisions.

Signalling Value

The information that a product, service, or action conveys to others, often used in marketing to indicate quality, status, or other desirable attributes.

Linking Value

The process or benefit of connecting brands or products with consumers’ personal values, identities, or lifestyles, enhancing brand loyalty and engagement.

Use Value

The usefulness of a good or service as determined by its ability to satisfy needs or wants, as opposed to its exchange value or price in the market.