Market Segmentation

question 261

Multiple Choice

Market segmentation:

• A) means the same thing as marketing strategy planning.
• B) assumes that most submarkets can be satisfied by the same marketing mix.
• C) is the same thing as positioning.
• D) tries to identify homogeneous submarkets within a product-market.
• E) All of the above are true.

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Definitions:

Break-even Point

The level of production or sales at which total revenues equal total expenses.

Unit Sales

The quantity of products sold, typically measured on a per-unit basis.

Margin Of Safety

The difference between actual sales and the break-even point, indicating how much sales can fall before a business incurs a loss.

Net Operating Income

Earnings resulting from the standard operations of a business, without considering taxes and interest expenses.