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CRM Is a Variation of the Positioning Approach

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CRM is a variation of the positioning approach.


Definitions:

Normal Distribution

A symmetrical, bell-shaped distribution of data where most of the observations cluster around the central peak and the probabilities of values taper off equally in both directions from the center.

Mean

The average of a set of numbers, calculated by dividing the sum of all the values by the number of values.

Standard Normal Variable

A random variable that has been normalized so that it has a mean of 0 and a standard deviation of 1, following the standard normal distribution.

Symmetrical Area

A region in a distribution curve where data are evenly distributed on both sides of a central point, indicating balance and uniformity.

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