Making a Very Specific Marketing Mix for a Particular Group

question 282

True/False

Making a very specific marketing mix for a particular group is always less profitable than a more general marketing mix that appeals to a larger segment.

---

Definitions:

Unpaid Health Care

Refers to health-related services provided by family members, friends, or volunteers rather than by paid healthcare professionals.

Population Growth

An increase in the number of individuals in a population.

Health Care

The maintenance or improvement of health via the prevention, diagnosis, treatment, recovery, or cure of disease, illness, injury, and other physical and mental impairments in people.