When a Customer Orders a Book at Amazon

question 81

Multiple Choice

When a customer orders a book at Amazon.com, the online retailer recommends related books that have been purchased by other customers who bought that book. Amazon is using a(n) :

• A) aggregating approach.
• B) CRM database.
• C) clustering approach.
• D) disaggregating approach.
• E) generic market.

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Definitions:

Kosher Customs

Religious dietary laws followed by many Jews which dictate what foods can be eaten and how they must be prepared.

Hamburger, Fruit, Milk

Components often considered in dietary guides for balanced nutrition; representing sources of protein, vitamins, and calcium respectively.

Traditional Cree Foods

Foods that are part of the diet of the Cree people, indigenous to North America, often including wild game, fish, berries, and indigenous plants.

European-Canadian Diet

Dietary patterns and food preferences traditionally associated with European cultures, as adopted or modified by Canadians.