The Process of Naming Broad Product-Markets and Then Segmenting Them

question 151

Multiple Choice

The process of naming broad product-markets and then segmenting them in order to select target markets and develop suitable marketing mixes is called:

• A) Market penetration.
• B) Market segmentation.
• C) Market development.
• D) Market research.
• E) Market pioneering.

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Definitions:

Employment Contracts

Legal agreements specifying the terms and conditions of employment between an employer and employee.

Indivisible Agreement

A contract or agreement that cannot be separated into individual parts, requiring full performance by the parties involved.

Separate Consideration

The distinct value or compensation given in exchange for a service or agreement, specifically identifiable apart from other considerations.

Unconscionable

Describes actions or conditions that are excessively unfair or immoral to a degree that they go against the basic principles of justice or good conscience.