When Doing "Positioning," a Marketing Manager Should

question 247

Multiple Choice

When doing "positioning," a marketing manager should:

• A) avoid targeting strategies.
• B) focus on specific product features of all generic competitors.
• C) rely on how customers think about proposed and/or existing brands in a market.
• D) plan physical product changes rather than image changes.
• E) All of the above.

---

Definitions:

Maladaptive Coping Skills

Ineffective strategies used by individuals to manage stress or emotional discomfort, often contributing to further psychological distress.

Growth And Development

The process of physical maturation and increase in size, as well as psychological and emotional development through different life stages.

Developmental Failures

Occurs when an individual does not meet expected growth or psychological milestones within a typical developmental timeline.

Generativity

In psychology, it is the concern for establishing and guiding the next generation, often associated with middle adulthood in Erik Erikson's stages of psychosocial development.