Which of the Following Statements About Market Segmentation Is NOT

question 46

Multiple Choice

Which of the following statements about market segmentation is NOT TRUE?

• A) It starts by segmenting broad product-markets.
• B) It involves naming broad product-markets.
• C) A market grid with submarkets can be a visual aid to market segmentation.
• D) It segments broad product-markets in order to develop suitable marketing mixes.
• E) First-time market segmentation efforts often fail.

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Definitions:

Neocolonialism

The practice of using economic, political, cultural, or other pressures to control or influence a country, especially former dependencies.

Global Capitalism

An economic system characterized by private or corporate ownership of capital goods, operating on a global scale.

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A movement focusing on advocating for women's rights and equality across different cultures worldwide.

American Psychological Association

A professional organization representing psychologists in the United States, dedicated to advancing psychology as a science and profession.