According to the Text, Segmenting

question 270

Multiple Choice

According to the text, segmenting:

• A) is a disaggregating or "breaking down" process.
• B) assumes that each person should be treated as a separate target market.
• C) assumes that all customers can be clustered into profitable market segments.
• D) is an aggregating process.
• E) uses scientific rules to decide how many submarkets exist.

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Definitions:

Idea Generation

The process of creating, developing, and communicating new concepts or approaches, often as part of problem-solving or innovation.

Idea Evaluation

The systematic analysis of the potential, feasibility, and marketability of a new idea to determine its viability as a business opportunity.

Member Diversity

The range of differences among members of a group or team, including demographics, skills, experiences, and perspectives, which can influence group dynamics and outcomes.

Subgroups

Smaller groups formed within a larger group, often with common interests or characteristics distinguishing them from the larger group.