According to the Text, Segmenting

question 270

Multiple Choice

According to the text, segmenting:

• A) is a disaggregating or "breaking down" process.
• B) assumes that each person should be treated as a separate target market.
• C) assumes that all customers can be clustered into profitable market segments.
• D) is an aggregating process.
• E) uses scientific rules to decide how many submarkets exist.

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Definitions:

Particular

In logic, refers to propositions or statements that affirm or deny something about only some members of a class, as opposed to universality which concerns all members.

Negative

Expressing denial, disagreement, or the absence of certain characteristics or conditions.

Business Majors

College or university students specializing in fields of study related to business, such as finance, marketing, or management.

Football Players

Athletes specialized in playing football, a popular team sport involving advancing a ball to score points against an opposing team.