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____ Dimensions Actually Affect the Customer's Purchase of a Specific

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____ dimensions actually affect the customer's purchase of a specific product or brand in a product-market.


Definitions:

Net Operating Income

The total profit of a company after operating expenses are deducted, but before taxes and interest payments.

Sales Increase

It refers to the upward change in the number of products sold or the value of sales over a specific period.

Percentage of Sales

The percentage of sales method is a financial forecasting model that estimates various financial figures as a fixed percentage of predicted sales.

Unit Sales

The total quantity of units of a product sold within a specific time frame.

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