Segmenting

question 57

Multiple Choice

Segmenting:

• A) is essentially a disaggregating or "break it down" process.
• B) assumes that all customers can be grouped into homogeneous and profitable market segments.
• C) tries to aggregate together individuals who have similar needs and characteristics.
• D) usually results in firms aiming at smaller and less profitable markets.
• E) assumes that each individual should be treated as a separate target market.

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Definitions:

Marxism

A socio-political and economic ideology based on the works of Karl Marx, focusing on class struggle, the critique of capitalism, and the advocacy for a classless society.

Exemplary Character

Relates to individuals or actions serving as ideal examples or models in moral, ethical, or social contexts.

Charismatic Authority

A form of leadership where followers are drawn to the leader's personal qualities and the way these qualities inspire loyalty and obedience.

Rational

Rational refers to the quality of being based on or in accordance with reason or logic.