Segmenting

question 57

Multiple Choice

Segmenting:

• A) is essentially a disaggregating or "break it down" process.
• B) assumes that all customers can be grouped into homogeneous and profitable market segments.
• C) tries to aggregate together individuals who have similar needs and characteristics.
• D) usually results in firms aiming at smaller and less profitable markets.
• E) assumes that each individual should be treated as a separate target market.

---

Definitions:

Body Movement

The physical motion of the body, which can be an expression of thoughts, feelings, or as a form of exercise.

Musculature

The system of muscles in the body, especially when regarded in terms of their form, structure, and functional abilities.

Proxemics

The study of how humans use space in communication and interaction, including personal distance and territorial behavior.

Occupational Area

A field or sector of work or profession.