"Good" Market Segments Are Those That Are

question 179

Multiple Choice

"Good" market segments are those that are:

• A) homogeneous between.
• B) heterogeneous within.
• C) operational and substantial.
• D) international in nature.
• E) All of the above.

---

Definitions:

Variable Costs

Expenses that change in proportion to the activity of a business, such as costs for raw materials or labor.

Fixed Costs

Fixed Costs are business expenses that do not change with the level of goods or services produced by the company.

Marginal Cost

The additional cost incurred by producing one more unit of a good or service.

Total Variable Cost

The total of all variable expenses which change with the level of output.