The Segmenting Step of the Segmentation Process

question 149

Multiple Choice

The segmenting step of the segmentation process

• A) brainstorms possible marketing mixes.
• B) fits potential customers neatly into market segments.
• C) disaggregates all possible needs.
• D) involves selecting a target marketing approach.
• E) looks for similarities in needs.

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Definitions:

Schema

Cognitive structure that represents knowledge about a concept or type of stimulus, including its attributes and the relations among those attributes.

Prototype

An original model or first version of a product or concept from which later versions are developed or copied.

Mental Health Clinicians

Professionals specialized in diagnosing and treating mental, emotional, and behavioral disorders, often providing therapy and counseling.

Socially Competent

The ability to effectively interact and communicate within social situations, understanding social norms and behaviors.