The Segmenting Step of the Segmentation Process

question 149

Multiple Choice

The segmenting step of the segmentation process

• A) brainstorms possible marketing mixes.
• B) fits potential customers neatly into market segments.
• C) disaggregates all possible needs.
• D) involves selecting a target marketing approach.
• E) looks for similarities in needs.

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Definitions:

Meaningful

Having significant quality or purpose, often carrying deep importance or value.

Reliable

The quality of being consistently good in performance, yielding trustworthy results over time.

Complete

fully finished or ended, with all necessary parts or elements present and accounted for.

Accurate

The degree to which a measurement, conclusion, or representation closely matches the true or correct value or outcome.