"Too Much" Aggregating in Market Segmenting

question 86

Multiple Choice

"Too much" aggregating in market segmenting

• A) ignores the criterion that product-market segments should be substantial.
• B) leaves the firm vulnerable to competitors.
• C) is usually not a very serious error because it results in economies of scale.
• D) A and C are both true.
• E) All of the above are true.

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Definitions:

Palatine Tonsils

Two masses of lymphatic tissue located at the back of the throat.

Digestive System

The system of organs responsible for breaking down food, absorbing nutrients, and eliminating waste from the body.

Large Intestine

The last part of the gastrointestinal tract and digestive system in vertebrates, responsible for water absorption and the transmission of waste material.

Saliva

A watery fluid produced by the salivary glands in the mouth, essential for chewing and digestion.