Marketing Managers Want Market Segments to Have Each of the Following

question 274

Multiple Choice

Marketing managers want market segments to have each of the following characteristics EXCEPT:

• A) As similar as possible within segments.
• B) As different as possible between segments.
• C) As numerous as possible.
• D) Useful for identifying marketing mix variables.
• E) Large enough to be profitable.

---

Definitions:

Motivational Symptom

A symptom manifesting in decreased desire or drive to engage in previously pleasurable activities, often seen in various psychological disorders.

Unipolar Depression

A profound depressive disorder identified by perpetual feelings of sorrow or an indifference to the external environment.

Persistent Depressive Disorder

A chronic form of unipolar depression marked by ongoing and repeated symptoms of either major or mild depression.

Dysthymic Syndrome

A chronic form of depression with less severe symptoms than major depression, but lasting for a longer period, often years.