A Firm's Product-Market Screening Criteria for Evaluating Existing Plans and Possible

question 87

Multiple Choice

A firm's product-market screening criteria for evaluating existing plans and possible new opportunities should consider:

• A) the objectives of top management.
• B) trends in the market environment.
• C) the firm's resources.
• D) All of the above.
• E) Only A and B above.

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Definitions:

Physical Response

The body's reaction to various stimuli, which can be voluntary or involuntary, such as sweating or an increased heart rate.

Emotional

Relating to feelings, moods, or affective states, often influencing behavior, thoughts, and physical responses.

Cognitive

Pertaining to the mental processes involved in acquiring knowledge and understanding through thought, experience, and the senses.

Developmental

Pertaining to the process of growth and change throughout life, often in the context of psychological or physical maturation.