Which of the Following Criteria Should a Marketing Manager Use

question 197

Multiple Choice

Which of the following criteria should a marketing manager use when segmenting a broad product-market?

• A) The segments should be operational--i.e., only quantitative dimensions are useful.
• B) The people in different segments should be as heterogeneous as possible with respect to their likely response to marketing mix variables.
• C) The people within a market segment should be as heterogeneous as possible with respect to their likely response to marketing mix variables.
• D) The market segments should be substantial--i.e., big enough to minimize the firm's costs.
• E) All of the above.

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Definitions:

Oral Anticoagulant

Medication taken by mouth to prevent or treat blood clots by inhibiting the coagulation of blood.

Altruism

The selfless concern for the well-being of others, often at a cost to oneself.

Humanistic Approach

A psychological perspective emphasizing personal growth, self-actualization, and the inherent goodness of humans.

Psychology

The scientific study of the mind and behavior, examining how individuals think, feel, and act both as individuals and within groups.