A "Substantial" Market Segment Is One Which Is Big Enough

question 64

True/False

A "substantial" market segment is one which is big enough to be profitable.

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Definitions:

Lactational Amenorrhea Method

A form of natural contraception that relies on the postpartum infertility that occurs naturally when a woman is breastfeeding.

Postpartum Menses

The first menstrual cycle that occurs after childbirth, signaling the return of fertility and the end of the postpartum amenorrhea period.

Nonoxynol-9

A chemical compound used as a spermicide in contraceptives, which has been found to potentially increase the risk of HIV transmission.

Sexually Transmitted Diseases

Diseases that are transmitted through sexual activity; this term is often used interchangeably with sexually transmitted infections.