Gina Williams Wanted to Start a Decorating Business

question 137

Multiple Choice

Gina Williams wanted to start a decorating business. She identified several possible target markets, but decided to serve a market composed of recently married couples that owned their first home. Gina appears to be following:

• A) A multiple target market approach.
• B) A single target market approach.
• C) A combined target market approach.
• D) A mass marketing approach.
• E) None of the above.

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Definitions:

Average Worker

An employee representative of the general working population, often used in contexts to discuss labor trends, productivity, or demographics.

Working Prototype

An operational version of a product developed to test its functionality and design prior to mass production.

Product Technology

The incorporation of technological advancements into the development and improvement of a product.

Innovation Process

A systematic approach to creating new ideas, products, or methods, typically involving stages such as ideation, development, and implementation.