A Food Processor Considering Snack-Food Opportunities Identified Three Possible Market

question 31

Multiple Choice

A food processor considering snack-food opportunities identified three possible market segments and gave them "nicknames": the dieters, health faddists, and nutrition-conscious parents. It developed a marketing mix around a line of good tasting, nutritious children's snacks. The firm is apparently

• A) relying on cluster analysis techniques.
• B) using a multiple target market approach.
• C) using a single target market approach.
• D) using a combined target market approach.
• E) ignoring the criteria that good market segments should be operational.

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Definitions:

Disabilities

Conditions that may impair, limit, or restrict an individual's physical, mental, or social abilities, often necessitating accommodations or support.

OSHA

The Occupational Safety and Health Administration, a U.S. government agency responsible for ensuring safe and healthy working conditions.

Medical Treatment

Professional care, therapy, or medication given to relieve, manage, or cure health conditions or injuries.

Loss of Consciousness

A state in which a person is not awake and aware of themselves and their environment, often resulting from illness, injury, or medical conditions.