Segmenting and Combining Are Two Alternate Approaches to Developing Market-Oriented

question 3

Multiple Choice

Segmenting and combining are two alternate approaches to developing market-oriented strategies. Which of the following statements concerning these approaches is true?

• A) Combiners treat each submarket as a separate target market.
• B) Segmenters try to develop a marketing mix that will have general appeal to several market segments.
• C) A combiner looks at various submarkets for similarities rather than differences.
• D) A segmenter assumes that the whole market consists of a fairly homogeneous group of customers.
• E) Both segmenters and combiners try to satisfy some people very well rather than a lot of people fairly well.

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Definitions:

Farm Worker

Farm workers are individuals employed in the agricultural sector, focusing on the cultivation and harvesting of crops as well as the raising of animals.

Productivity

The measure of the efficiency of production, often evaluated as the ratio of outputs to inputs in a given time period.

Farm Price Supports

Government subsidies designed to maintain the income of farmers by stabilizing the prices of agricultural products.

Corporate Farms

Large-scale agricultural operations owned or operated by companies rather than individuals or families, often involved in intensive farming practices.