Segmenting and Combining Are Two Alternate Approaches to Developing Market-Oriented

question 3

Multiple Choice

Segmenting and combining are two alternate approaches to developing market-oriented strategies. Which of the following statements concerning these approaches is true?

• A) Combiners treat each submarket as a separate target market.
• B) Segmenters try to develop a marketing mix that will have general appeal to several market segments.
• C) A combiner looks at various submarkets for similarities rather than differences.
• D) A segmenter assumes that the whole market consists of a fairly homogeneous group of customers.
• E) Both segmenters and combiners try to satisfy some people very well rather than a lot of people fairly well.

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