When Segmenting Broad Product-Markets, Cost Considerations Tend

question 190

Multiple Choice

When segmenting broad product-markets, cost considerations tend

• A) to encourage managers to disregard the criterion that a product-market segment should be substantial.
• B) to lead to more aggregating.
• C) to be unimportant as long as the segmenting dimensions are operational.
• D) to lead to a large number of small, but very homogeneous, product-market segments.
• E) All of the above are true.

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Definitions:

Basal Ganglia

Clusters of nuclei in the brain involved in coordinating movement as well as aspects of cognition and emotion.

Visual Cortex

The region of the brain responsible for processing visual information, located in the occipital lobe.

Critical Thinking

The goal of critically examining and assessing a problem to reach a conclusion.

Double-Check

The act of verifying or validating information, data, or procedures twice to ensure accuracy or correctness.