When Segmenting Broad Product-Markets, Cost Considerations Tend

question 190

Multiple Choice

When segmenting broad product-markets, cost considerations tend

• A) to encourage managers to disregard the criterion that a product-market segment should be substantial.
• B) to lead to more aggregating.
• C) to be unimportant as long as the segmenting dimensions are operational.
• D) to lead to a large number of small, but very homogeneous, product-market segments.
• E) All of the above are true.

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Definitions:

Felony

A serious crime usually punishable by imprisonment for more than one year or by death.

Misdemeanor

A crime that is less serious than a felony and is punishable by a fine and/or imprisonment for less than one year.

Probable Cause

A reasonable ground for belief in the existence of facts warranting certain actions, such as the issuance of a warrant.

Nolo Contendere

A legal plea whereby a defendant in a criminal case does not admit guilt but also does not dispute the charges, allowing for a conviction without an admission of guilt.