Tom and Sally Jones Are Preparing to Purchase a New

question 29

Multiple Choice

Tom and Sally Jones are preparing to purchase a new car. He currently has a Toyota Camry and she has a Honda Accord. They now have two children under age 5, so they plan to trade in Sally's car to purchase a minivan. Sally and Tom decided on a Honda Odyssey because Sally is familiar with Hondas and thinks they are very reliable. In this purchase situation, Tom and Sally's family life cycle stage is a _____________ segmentation dimension, and the benefit Sally seeks (reliability) is a _____________ segmentation dimension.

• A) geographic; demographic
• B) demographic; behavioral
• C) geographic; behavioral
• D) demographic; geographic
• E) behavioral; demographic

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Definitions:

Northern Renaissance

The cultural and intellectual movement in Europe, particularly in the northern regions, during the 14th to 17th centuries, characterized by a resurgence of interest in classical learning and values.

Italian Renaissance

A period of great cultural change and achievement in Italy that began in the 14th century, characterized by advancements in art, architecture, literature, and science.

Idealism

A philosophical approach asserting that reality, or reality as we can know it, is fundamentally mental, mentally constructed, or otherwise immaterial.

Realism

An artistic, literary, and intellectual movement that rejects idealization, focusing on depicting subjects as they are perceived in everyday life.