______________ Segmenting Dimensions Are Those Which Actually Affect a Person's

question 175

Multiple Choice

______________ segmenting dimensions are those which actually affect a person's purchase of a specific product type or brand in a product-market.

• A) Operational
• B) Qualifying
• C) Customer-related
• D) Determining
• E) Situation-related

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Definitions:

Administrative Costs

All executive, organizational, and clerical costs associated with the general management of an organization rather than with manufacturing or selling.

Facilities Costs

Facilities costs are the expenses associated with the physical locations where business operations occur, including maintenance, utilities, and rent.

Direct Method

A cash flow statement preparation method that lists specific sources of operating cash inflows and uses of cash outflows, as opposed to the indirect method.

Information Technology

The use of computers, telecommunications, and other devices to store, retrieve, transmit, and manipulate data.