When Segmenting a Product-Market, a Marketing Manager Should Keep in Mind

question 97

Multiple Choice

When segmenting a product-market, a marketing manager should keep in mind that

• A) demographic dimensions are usually the best place to start.
• B) qualifying dimensions help identify which customers are in the product-market.
• C) determining dimensions are relevant in business markets, but not consumer markets.
• D) most markets should initially be defined based on features of alternative products available to customers.
• E) it's usually best to focus on a single segmenting dimension rather than trying to consider several all at once.

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Definitions:

Insight

The ability to understand the inner nature of things or a deep understanding of a person or situation.

Idiographic Goals

Personalized goals that are unique to an individual, emphasizing their singular narrative or life pathway.

Bobo Doll Studies

A series of experiments by Albert Bandura that demonstrated how children imitate aggressive behavior observed in adults.

Vicarious Learning

The process of learning new behaviors or skills by observing the actions of others and the consequences that follow.