Organizational Units (Within a Larger Company) Which Focus Their Efforts

question 175

Multiple Choice

Organizational units (within a larger company) which focus their efforts on selected product-markets and are treated as separate profit centers are called:

• A) marketing departments.
• B) SPMs.
• C) functional departments.
• D) strategic business units.
• E) BTUs.

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Definitions:

Primary Drives

Basic, innate urges such as hunger, thirst, and the drive for sex, which are essential for survival.

Drive-Reduction Principle

A theory suggesting that psychological needs create an aroused state that drives an individual to engage in behaviors to reduce that tension or fulfill the need.

Motivation

The driving force behind actions, fueled by the desire to achieve a goal or satisfy a need.

Intensity

The measurable amount of a property, such as force, brightness, or a magnetic field, often described in terms of its power or degree.