Segmenting International Markets Can Be More Difficult Because

question 16

Multiple Choice

Segmenting international markets can be more difficult because:

• A) the concepts and approaches for segmenting domestic markets simply do not apply.
• B) there are more dimensions and many unfamiliar variables.
• C) there are fewer useful dimensions.
• D) a manager must rely entirely on his or her own judgments about people in other countries.
• E) the quantity and quality of available market data are usually greater.

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Definitions:

Hyperemesis

Excessive vomiting that can lead to dehydration and weight loss, often seen in early pregnancy.

Hypoplasia

A condition where an organ or tissue is underdeveloped or incomplete at birth.

Slow

Characterized by a reduced speed or rate of movement, action, or progress.

Latent

Something that is present but not visible, apparent, or actualized; existing as potential.