Which of the Following Criteria Should a Marketing Manager Use

question 122

Multiple Choice

Which of the following criteria should a marketing manager use when segmenting a broad product-market?

• A) The segments should be substantial--big enough to be profitable--and operational--useful for identifying customers and deciding on marketing mix variables.
• B) The people within a market segment should be as homogeneous as possible with respect to the segmenting dimensions and their likely response to marketing mix variables.
• C) The people in different market segments should be as heterogeneous as possible with respect to the segmenting dimensions and their likely response to marketing mix variables.
• D) All of the above.
• E) Only A and B above.

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Definitions:

Brittleness

A material property indicating how easily it breaks or cracks under stress without significant deformation.

Sulphur

A chemical element known for its yellow color and distinct smell, commonly used in fertilizers, industrial processes, and as a component of some fuels.

Produced Steel

Steel that has been manufactured and processed according to specified standards or requirements.

Thermosetting

The process of transforming a polymer into a more durable material through a curing process involving heat or chemical action.