The First Step in Segmenting International Markets Is To

question 40

Multiple Choice

The first step in segmenting international markets is to:

• A) develop a marketing mix.
• B) treat all the countries in the "foreign market" as one segment.
• C) segment by country or region-looking at demographic, cultural, and other characteristics.
• D) list the suppliers who serve the market.
• E) consider the number, size, kind, and location of business and organizational customers.

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Definitions:

Source Characteristic

Attributes of the person or entity presenting information that influence the persuasiveness of a message.

Limited Time

A restricted period during which something can occur or must be completed.

Scarcity

Refers to the fundamental economic problem of having seemingly unlimited human wants and needs in a world of limited resources.

Freedom of Choice

The ability or right of individuals to make their own decisions without external constraints or coercion.