Target Marketing, in Contrast to Mass Marketing

question 264

Multiple Choice

Target marketing, in contrast to mass marketing:

• A) Assumes all customers have the same needs.
• B) Assumes everyone is a potential customer.
• C) Focuses only on small market segments.
• D) Tailors a marketing mix to fit some specific group of customers.
• E) Makes it more likely that a firm will face direct competition.

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Definitions:

Internet Explorer

A discontinued series of graphical web browsers developed by Microsoft, once the dominant browser in terms of usage.

Internet Options Tab

A section within Web browsers or the control panel in Windows operating systems where users can adjust settings related to their Internet connectivity and security.

Clean Installation

The process of installing an operating system on a computer from scratch, typically to replace or upgrade the existing system, ensuring no residual files remain.

Windows Vista

An operating system by Microsoft, released in January 2007, known for its improved security features but criticized for performance issues.