When a Hotel Chain Asks One of Its New Customers

question 212

Multiple Choice

When a hotel chain asks one of its new customers to specify the preferred location of his room, what type of pillow he likes, and his credit card information, and then stores this information in a database to use the next time this customer reserves a room online, what target market approach is this chain using?

• A) Single
• B) Clustering
• C) Segment of one
• D) Multiple
• E) Combined

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Definitions:

C-C

Refers to the covalent bond between two carbon atoms in organic chemistry.

σ Bond

The strongest type of covalent chemical bond formed by the head-on overlapping of atomic orbitals.

Allene

Organic compounds characterized by a cumulated diene system with two carbon-carbon double bonds.

Correct Hybridization

The mixing of atomic orbitals to form new hybrid orbitals, explaining the geometry of molecular bonding.