When a Hotel Chain Asks One of Its New Customers

question 212

Multiple Choice

When a hotel chain asks one of its new customers to specify the preferred location of his room, what type of pillow he likes, and his credit card information, and then stores this information in a database to use the next time this customer reserves a room online, what target market approach is this chain using?

• A) Single
• B) Clustering
• C) Segment of one
• D) Multiple
• E) Combined

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Definitions:

Organization Chart

A chart depicting the roles, divisions, or duties within an organization and how they relate to each other.

Flowchart

Process diagram that illustrates a sequence of events from start to finish.

Bubble Diagram

Chart that expands the scatter diagram idea to three variables, with the size of the bubble representing the third variable.

Video Sharing Sites

Online platforms where users can upload, share, and view videos.