In the Short Run, a Marketing Manager Usually Cannot Control

question 38

Multiple Choice

In the short run, a marketing manager usually cannot control:

• A) the competitive environment.
• B) the cultural environment.
• C) the legal environment.
• D) the economic environment.
• E) Any of the above.

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Definitions:

Nonparticipating

A term often used in insurance and investment indicating that the holder or policy does not have the right to share in dividends or profits.