A Returning Customer to a Hotel Chain Books a Room

question 179

Multiple Choice

A returning customer to a hotel chain books a room online. When she arrives, she finds that the hotel has used its database of previous customer preferences to assign her a room on the top floor with the type of pillow she prefers. What target market approach is this chain using?

• A) Segment of one
• B) Combined
• C) Multiple
• D) Clustering
• E) Single

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Definitions:

Paradigm

A typical example or pattern of something; a model, or a framework containing the set of practices that defines a scientific discipline at any particular period of time.

Attachment

The deep emotional bond that develops between a child and a caregiver, providing the child with emotional security.

Bowlby

John Bowlby was a British psychologist and psychiatrist known for developing attachment theory, which describes the dynamics of long-term relationships between humans.

Secure Attachment

A type of emotional bond characterized by trust and a sense of security, typically formed between a child and their caregiver.