Clustering Techniques Applied to Segmenting Markets

question 36

Multiple Choice

Clustering techniques applied to segmenting markets

• A) usually require computers to group people based on data from market research.
• B) remove the need for managerial judgment.
• C) eliminate the need for marketing managers to specify in advance what dimensions might be relevant for grouping consumers.
• D) Both B and C are true.
• E) All of the above are true.

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Definitions:

Ego

In psychoanalytic theory, the part of the mind that mediates between conscious desires and the constraints of the external world.

Accusations

Accusations are claims or assertions that someone has done something wrong or illegal, typically without providing evidence or proof at the time of the claim.

Electra Complex

A concept in psychoanalytic theory introduced by Carl Jung, referring to a girl's psychosexual competition with her mother for possession of her father.

Phallic Stage

A phase in Freudian psychosexual development, occurring around ages 3-6, focusing on the genitals and differences between sexes.