When a Customer Orders a Book at Amazon

question 81

Multiple Choice

When a customer orders a book at Amazon.com, the online retailer recommends related books that have been purchased by other customers who bought that book. Amazon is using a(n) :

• A) aggregating approach.
• B) CRM database.
• C) clustering approach.
• D) disaggregating approach.
• E) generic market.

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Definitions:

Truth

The quality or state of being in accordance with fact or reality.

Social Pressure

The influence exerted by others in one's social group that encourages conformity to group norms and values.

Physical Reality

The nature of the world as it exists independently of human thoughts or beliefs, encompassing all physical phenomena and objects.

Public Opinion

The aggregate of individual attitudes or beliefs held by the adult population concerning particular issues or officials, significant in shaping political, economic, and social decisions.