In the Example for the Seven-Step Approach to Market Segmentation

question 207

Multiple Choice

In the example for the seven-step approach to market segmentation (used in the text) , which of the following is a qualifying need?

• A) a good bed
• B) heating and cooling
• C) a clean bathroom
• D) security
• E) all of the above

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Definitions:

Experience Dissonance

A psychological phenomenon where there is a conflict between one's beliefs and behaviors, often causing discomfort that leads to an attempt to reduce the inconsistency.

Induced Compliance

A psychological phenomenon where individuals change their attitudes or beliefs to align with their externally influenced behaviors, especially in situations causing cognitive dissonance.

Dissonance Reduction

A psychological process by which individuals reduce the discomfort (dissonance) caused by conflicting beliefs, values, or attitudes, often by changing or rationalizing them.

Counterattitudinal Behavior

Engaging in behavior that is inconsistent with one's beliefs, attitudes, or values.