Which of the Following Statements About Positioning Is NOT TRUE

question 7

Multiple Choice

Which of the following statements about positioning is NOT TRUE?

• A) It often makes use of techniques such as perceptual mapping.
• B) It refers to how customers think about proposed or present brands in a market.
• C) Positioning issues are especially important when competitors in a market are very dissimilar.
• D) It helps marketing managers know how customers view the firm's offering.
• E) Managers make graphs for positioning decisions by asking consumers to make judgments about different brands.

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Definitions:

Guidelines

A set of recommendations or principles provided to direct actions or establish standards.

Diverse Client

Refers to clients who come from a variety of backgrounds, culture, or experiences, requiring tailored therapeutic approaches.

Problem-Solving Therapy

A therapeutic approach focusing on teaching individuals techniques and strategies to solve their problems effectively.

Problem-Solving Therapy Approach

A therapeutic method that focuses on teaching individuals or groups to effectively identify and address problems and challenges in life.