Which of the Following Statements About Positioning Is NOT TRUE

question 7

Multiple Choice

Which of the following statements about positioning is NOT TRUE?

• A) It often makes use of techniques such as perceptual mapping.
• B) It refers to how customers think about proposed or present brands in a market.
• C) Positioning issues are especially important when competitors in a market are very dissimilar.
• D) It helps marketing managers know how customers view the firm's offering.
• E) Managers make graphs for positioning decisions by asking consumers to make judgments about different brands.

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Definitions:

Social Structure

The organized pattern of social relationships and social institutions that together compose society, influencing individual behaviors and opportunities.

Cognitive

Relating to the process of thinking, understanding, learning, and remembering, which encompasses various mental activities like perception, reasoning, and judgment.

Dual-Process Theory

A cognitive psychology theory that proposes there are two distinct systems for processing information: a fast, automatic, intuitive system, and a slower, more analytical, deliberate system.

Social Identity Theory

A psychological theory that explains how individuals categorize themselves and others into groups, influencing their sense of self and their interactions with others.