When Deciding How Far to Carry the Segmenting Process

question 193

Multiple Choice

When deciding how far to carry the segmenting process,

• A) profit should be the balancing point--determining how unique a marketing mix the firm can offer to some target market.
• B) it is easier to develop effective marketing mixes for larger, more heterogeneous segments.
• C) cost considerations encourage less aggregating.
• D) the threat of potential competitors suggests more aggregating.
• E) All of the above are true.

---

Definitions:

Recognized

Acknowledged or identified as having particular merit, status, or value within a specific context.

Perception

The process by which individuals interpret and organize sensory information to understand their environment.

Behavior

Actions, reactions, or conduct of an individual or group in response to external or internal stimuli.

Business

The practice of making one's living by engaging in commerce, trade, and services.