When a Company Provides Its Advertising Agency with a Statement

question 269

Multiple Choice

When a company provides its advertising agency with a statement about a new product to use in designing an advertising campaign, and this statement includes a description of the target market, the product type, the primary benefits of using the product, and how this product is different from, and better than, competitive products, what type of statement is this?

• A) Qualifying
• B) Positioning
• C) Determining
• D) Clustering
• E) Combining

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Definitions:

Investigational

Pertaining to the process of conducting systematic inquiry or investigation to discover or examine facts.

Exploitative

Utilizing someone or something unfairly for one's own advantage.

Process Innovation

The introduction of new or improved operational and work methods.

Operational

Pertaining to the activities that form the day-to-day functions and processes of an organization.