Watson's Bakery Found Five Different Market Segments Among Customers for Its

question 44

Multiple Choice

Watson's Bakery found five different market segments among customers for its bakery goods. When developing a market-oriented strategy, the marketing manager used a ____ approach, putting two target markets together and developing a single marketing mix that would meet the needs of the new larger segment.

• A) particular target market
• B) multiple target market
• C) combined target market
• D) product-market target market
• E) specialty targeting

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Definitions:

Binding

The process of securing or holding together materials, such as in book production, or legal agreements that are legally enforceable.

Importing Market

A part of the market that focuses on bringing goods or services into a country from abroad for sale or trade.

Domestic Consumers

Individuals or households that purchase goods and services for personal use within their home country.

Domestic Producers

Individuals or companies that manufacture or produce goods within a country's borders.