In the Short Run at Least, Which of the Following

question 11

Multiple Choice

In the short run at least, which of the following is usually beyond the control of the marketing manager?

• A) Political and legal environments.
• B) Economic environment.
• C) Cultural and social environment.
• D) Competitive environment.
• E) All of the above.

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Definitions:

Relative Purchasing Power Parity

An economic theory that states that exchange rates between currencies are in equilibrium when their purchasing power is the same in each of the two countries.

Expected Inflation

The rate at which the general level of prices for goods and services is rising, and subsequently, purchasing power is falling, as anticipated by consumers.

Exchange Rate

The rate at which one currency can be exchanged for another currency.

Canadian Dollar

The official currency of Canada, abbreviated as CAD.