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The "total profit" approach to evaluating possible product-market strategic plans:
Recreational Marijuana
Cannabis plant products intended for use primarily for leisure and entertainment purposes, rather than for medical treatment.
Medical Marijuana
The use of the marijuana plant or its extracts for medical purposes, often to alleviate symptoms of chronic conditions.
Deferred Action for Childhood Arrivals (DACA)
A U.S. immigration policy that allows some individuals brought to the country as children without legal permission to receive a renewable two-year period of deferred action from deportation and become eligible for a work permit.
Dreamers
Young undocumented immigrants who were brought to the United States as children, often associated with the DREAM Act.
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