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The text's Toddler University example shows that TU's marketing plan included:
Sports Teams
Groups of individuals who come together to participate, compete, and perform in various sports activities.
PR Activities
Initiatives undertaken by public relations professionals to manage and influence the public perception of an organization or individual.
Sporting Events
Organized competitions or activities involving physical exertion and skill in which individuals or teams compete against each other.
PR Efforts
Activities undertaken by individuals or organizations to manage and influence public perception and maintain a favorable image.
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